Bangkok, 8 May 2025 – The Tourism Authority of Thailand (TAT), in partnership with Krabi Province and key stakeholders, will host the Amazing Krabi Green Guide Fest 2025 from 15 to 18 May at Hat Noppharat Thara–Mu Ko Phi Phi National Park. The eco-focused festival, themed “Green Vibes,” aims to position Krabi as a global model for sustainable tourism.
Mr. Ampol Silathevakul, Governor of Krabi, said, “This is a key opportunity to showcase Krabi’s readiness to lead as a green tourism destination. It also helps build momentum for more responsible travel through activities that reflect our local identity and wisdom.”
TAT sees the festival as a catalyst for Krabi’s transformation into a true leader in sustainable tourism. Known for its pristine beaches, lush forests, and iconic islands, Krabi has long focused on sustainability, with an emphasis on community participation and environmental care.
Mrs. Chiravadee Khunsub, Deputy Governor for International Marketing of Europe, the Americas, the Middle East, and Africa, said, “The Amazing Krabi Green Guide Fest 2025 is more than a celebration of eco-tourism—it’s a purposeful step towards becoming a carbon neutral event. We want travel to be a positive force for communities, the environment, and local economies. With its natural beauty, cultural richness, and strong cross-sector collaboration, Krabi is the ideal setting.”
The festival follows the ‘7 Greens’ and ‘5 Must Do in Thailand’ frameworks to deliver meaningful experiences while encouraging visitor participation in conservation efforts. Sustainability will be embedded in every aspect of the event.
Festival highlights include Green Recreation, with land and water activities like surfboard and skimboard classes, sound healing, yoga, and upcycling workshops. Green Music features live performances from local and national artists. Green Food presents sustainable cuisine through demos by top chefs using local ingredients. Green Art includes recycled art exhibitions, handicraft workshops, and cultural performances. Green Learning offers environmental education for families and youth, while Green Society fosters dialogue between travellers and local businesses. Finally, Green Tourism introduces low-carbon travel routes and immersive, community-based experiences.
The private sector is also playing a key role in advancing green tourism.
Mr. Chaipat Suwan, President of the Krabi Tourism Business Association, said, “Krabi’s tourism operators are embracing sustainable practices. This collaboration with TAT is a key turning point—helping businesses reduce waste, adopt clean energy, and offer experiences rooted in community and nature. The festival will reshape Krabi’s image in the global tourism landscape.”
Ms. Kasamalee Lippanapongtep, President of the Krabi Hotel Association, added, “Our hotel sector is deeply committed to sustainability—through plastic reduction, waste treatment, and local sourcing. The festival is an excellent chance to show how Krabi’s hotels support green tourism and inspire similar action nationwide.”
The festival is part of the Krabi Prototype project, through which TAT and partners across the tourism supply chain aim to position Krabi as a model destination for sustainable tourism. The initiative supports the global shift towards responsible travel, with a focus on measurable progress in Thailand’s tourism industry. Central to this is “Shape Supply”—encouraging businesses, communities, and attractions to meet TAT’s sustainability benchmarks, including the Sustainable Tourism Acceleration Rating (STGs STAR), CF-Hotels, and the Thailand Tourism Awards. The project also targets international recognition through platforms like Green Destinations’ Top 100 Stories and Tourism Cares.
The event is expected to attract over 5,000 visitors from Thailand and abroad, generating at least 35 million Baht in tourism revenue for the local economy.
For more information, please visit the Amazing Thailand Facebook page or contact 1672 Travel Buddy.
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