Bangkok, 29 July 2025 – The Tourism Authority of Thailand (TAT) has launched the Thailand Green Tourism Collections, a flagship initiative under the Thailand Green Tourism for Sustainability programme. Featuring 20 sustainable travel routes across 10 designated Green Cities, the campaign advances Thailand’s commitment to the 2030 Sustainable Tourism Goals and The New Thailand Vision 2026.
Developed in collaboration with EU tour operators and Thai public-private partners, the initiative signals Thailand’s readiness to meet the European Union’s evolving sustainability regulations. These include the Corporate Sustainability Reporting Directive (CSRD) and the Corporate Sustainability Due Diligence Directive (CSDDD), which will require EU companies to partner only with suppliers that demonstrate transparent, measurable sustainability performance. The Collections are designed not only to meet these expectations but to give Thai operators a strategic edge in an increasingly competitive global travel market.
Mrs. Chiravadee Khunsub, TAT Deputy Governor for International Marketing – Europe, Africa, the Middle East, and the Americas, said: “We developed the Thailand Green Tourism Collections in direct response to shifts in the EU market. It brings together certified, credible operators across the tourism supply chain — empowering Thai businesses to stay globally competitive and build long-term partnerships with the world’s most forward-looking travel sectors.”
The Collections are built on seven categories of Sustainable Experiences: Green Accommodations, Attractions, Activities, Restaurants, Goods, Logistics, and Tour Operators. Each featured operator meets international benchmarks, such as certification from Global Sustainable Tourism Council (GSTC), Green Globe, and Green Destinations, or national recognition through the Thailand Tourism Awards, TAT’s STGs STAR, and CF-Hotels.
The 10 Green Cities — Chiang Mai, Nan, Sukhothai, Loei, Nakhon Ratchasima, Bangkok, Trat, Krabi, Phang-Nga, and Surat Thani — were selected with input from 26 travel platforms and tour companies, including EU-based, regional, and global partners recognised for their sustainability expertise and market insight. These destinations were identified for their potential to deliver low-impact, inclusive tourism experiences. The 20 curated routes within them are designed around TAT’s “5 Must Do in Thailand” strategy” cultural heritage, local cuisine, soft adventure, sustainable luxury, crafts, and immersive community-based travel.
To drive local engagement, TAT has launched the Green Mayor initiative in Bangkok, Chiang Mai, and Krabi. This programme embeds sustainability at the municipal level through route design, community participation, and destination branding.
Mr. Natthapong Meepokakij, Director of Chom Thong District in Bangkok and one of the programme’s early champions, said: “As Green Mayor, I see this as a real opportunity to improve quality of life in a balanced and sustainable way. Chom Thong’s cultural roots, canal-side lifestyle, and strong community offer the perfect foundation for a tourism model that protects the environment, celebrates heritage, and brings income back to local people.”
The official launch event at Phumjai Garden brought the concept to life, featuring a panel discussion with the Green Mayors and an experiential journey along one of Bangkok’s featured routes. Guests explored Bang Khun Thian canal by electric boat, toured a century-old orchard, visited the Khlong Bang Luang Artist House, and experienced sustainable farming in action at Uncle Ree’s Farm.
To build international momentum, a series of global-facing activities are now underway. These include online product presentations for TAT’s overseas offices and strategic partners, product showcases, as well as familiarisation trips for agents and media. Targeted promotions will follow across the EU and US, in collaboration with trade allies. They will be amplified through key opinion leaders (KOLs), including influencers, bloggers, and nano-creators on social media platforms.
The Thailand Green Tourism Collections will be officially introduced to global buyers at WTM London 2025, marking a major milestone in Thailand’s transition toward a sustainability-led tourism future.
Mrs. Chiravadee concluded: “Green tourism is not just a concept — it’s a national commitment. Through cross-sector collaboration, we’re not only making sustainability a reality, but we’re also making it scalable. Our goal is clear: to lead the world as a top-tier sustainable tourism destination.”
Explore all 20 routes and partner details at https://tourismproduct.tourismthailand.org/.
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