Bangkok, 17 October 2025 – The Tourism Authority of Thailand (TAT) is intensifying marketing focus on Singapore and other short-haul markets, targeting quality segments and repeat visitors while strengthening Thailand’s image as a sustainable, high-value destination. This direction was reinforced through TAT’s participation at ITB Asia 2025, held from 15–17 October at Marina Bay Sands, Singapore.
Mr. Kittipong Prapattong, TAT Deputy Governor for Digitalisation, Research and Development, said “The Singapore market continues to show strong resilience and preference towards Thailand. Our aim is to sustain this growth by deepening traveller engagement and ensuring every visit offers new and meaningful experiences. TAT’s participation at ITB Asia 2025 reaffirms our commitment to strengthening regional partnerships and highlighting Thailand’s role as a hub for quality and sustainable tourism.”
The Thailand Pavilion’s opening on 15 October was graced by Mr. Kijwat Tajaroen, Minister Counsellor and Acting Ambassador of Thailand to Singapore; Mrs. Suphattra Jaruariyanon, Vice President of Sustainable Development & Treasurer;Mr. Wittaya Khunpluem, President of the Chon Buri Provincial Administration OrganisationandMr. Kumchai Tangthamsatid, Chair of the Chon Buri Provincial Administrative Organization Council, reflecting strong collaboration between Thailand’s national, provincial, and private tourism sectors in promoting the country’s international profile.
Designed in a contemporary Thai style, the Thailand Pavilion reflected the nation’s warmth and creativity, featuring interactive zones for business meetings and media engagements. A highlight was the live cultural demonstration of “Thai Herbal Inhaler by REUNROM”, offering visitors a multisensory experience that blended traditional Thai wellness wisdom with modern presentation.
TAT led a delegation of 22 leading Thai tourism operators to showcase Thailand’s excellence, innovation, and commitment to sustainability to global buyers and media. The delegation featured a diverse mix of businesses, including winners of the Thailand Tourism Awards — Carlton Hotel Bangkok Sukhumvit, Cross Hotels and Resorts, Jurassic World: The Experience, Melati Beach Resort and Spa, Red Mountain Golf Club, and Vana Nava Water Jungle — and TAT’s CF-Hotels members — Ambassador Hotel Bangkok, Dara Samui Beach Resort, and Panan Krabi Resort.
They were joined by Amatara Welleisure Resort Phuket, Avani+ Khao Lak Resort Phang Nga, Chaba Cabana Beach Resort Koh Samui, Panviman Resort Koh Phangan, Pullman Bangkok King Power, Pullman Phuket Karon Beach Resort, Rama Gardens Hotel Bangkok, Thai Airways International, Thailand Privilege Card Co., Ltd., The Ascott International Management (Thailand) Ltd., The Berkeley Hotel Pratunam Bangkok, The Heritage Chiang Rai Hotel and Convention, and Twinpalms Hotels & Resorts Phuket.
Singapore remains one of Thailand’s top short-haul markets, ranking third after Malaysia and Indonesia. From January to September 2025, more than 73,000 Singaporeans visited Thailand, with over 80% being repeat travellers. They spend an average of 45,000 baht per trip and stay 4.7 days, supported by 283 weekly flights — about 60,000 seats, or 86.8% of pre-pandemic capacity.
To build on this momentum, TAT is expanding promotions in high-value segments such as health and wellness, luxury, honeymoon and wedding, and sports tourism — especially cycling, marathons, and Muay Thai — alongside the growing Overland Drive and Fly & Drive markets. It is also targeting younger travellers through digital campaigns and joint promotions with airlines, tour operators, and credit card partners.
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