Bangkok, 13 May 2025 – The Tourism Authority of Thailand (TAT) has launched Grand Moment, a domestic campaign under the national initiative Amazing Thailand Grand Tourism & Sports Year 2025. Centred on three core themes – Moment of Giving, Moment of Memory, and Moment of Miracle – the campaign will introduce nine unique travel experiences across the country. Two projects are already live, with the remaining seven set to roll out from June onwards.
TAT Governor Ms. Thapanee Kiatphaibool said: “Grand Moment is designed to inspire Thai travellers to rediscover the country in ways that are both meaningful and memorable. It reflects TAT’s strategic commitment to domestic tourism as a powerful engine for inclusive growth. While TAT is globally recognised for international promotion, it is domestic travel that anchors long-term sustainability—circulating income, strengthening communities, and improving quality of life nationwide.”
The campaign’s themes are crafted to foster emotional connection with travel. Moment of Giving celebrates the joy of giving—whether to oneself, others, local communities, or the environment. Moment of Memory invites travellers to revisit cherished destinations and relive treasured moments. Moment of Miracle highlights Thailand’s natural beauty and rare seasonal phenomena.
Among the two flagship projects already underway is Exclusive Escape, offering premium travel deals through leading lifestyle partners. Highlights include five-star hotel discounts via Gother, exclusive gifts for KTC credit card top spenders at over 60 luxury hotels, and complimentary champagne for couples dining at Santhiya Koh Yao Yai Resort and Spa.
The second initiative, Experience the Magic, connects travellers with extraordinary natural spectacles—such as bioluminescent plankton in Chumphon and the pink sea of mist at Kew Mae Pan in Chiang Mai. The campaign also features the Grand Moment Mystery Box, rewarding guests who check in at participating hotels this August with surprise gifts.
The remaining seven projects will cater to a broad range of traveller segments, offering experiences that align with the campaign’s emotional themes and highlight the transformative potential of domestic tourism.
TAT projects the campaign will generate 1.17 trillion Baht in domestic tourism revenue and 205 million domestic trips in 2025. These figures underline the critical role of domestic travel in driving economic resilience, empowering communities, and supporting sustainable national growth.
For more information and updates, follow the official Facebook pages: Grand Moment Exclusive Escape, Grand Moment Experience the Magic, and the TAT’s media platforms.
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