Revisiting the first-ever travel story of iconic Osotho Magazine

The central region provinces of Kanchanaburi, Suphan Buri, and Nakhon Pathom were the subjects of the first travel story ever published in TAT’s Osotho Magazine (Anusarn Osotho) in 1960, the same year... Read more »

Songkran Festival is When Family Comes First

Songkran, Thailand’s traditional New Year festival, is a time of renewal, joy, and deep cultural significance. While it is widely recognized for its vibrant water fights, the festival’s true essence lies in... Read more »

How I Ate My Way Through Songkran

The first splash came out of nowhere. One moment, I was strolling through the streets of old Bangkok, marvelling at the golden temples and bustling markets, and the next, I was drenched... Read more »

TAT Hosts Amazing Thailand Festival in Bhutan 2025

Bangkok, 21 April 2025 – The Tourism Authority of Thailand (TAT) hosted the first-ever Amazing Thailand Festival in Bhutan 2025 on 19–20 April at Clock Tower Square in Thimphu. The event, part... Read more »

TAT x Leicester City Spotlighted Thai Soft Power on the Global Sports Stage

Bangkok, 22 April 2025 – The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, in partnership with Leicester City Football Club (LCFC), staged a high-impact promotional event during... Read more »

TAT and StarDream Cruises Launch Star Voyager to Anchor Thailand as Cruise Hub

Bangkok, 23 April 2025 – The Tourism Authority of Thailand (TAT), in partnership with StarDream Cruises, is elevating Thailand’s profile in global cruise tourism with the launch of the Star Voyager on... Read more »

Thailand Targets High-Value Travellers to Fuel Long-haul Tourism Growth

Bangkok, 25 April 2025 – The Tourism Authority of Thailand (TAT) has reported strong growth in long-haul international arrivals in early 2025, as it steps up efforts to attract high-value travellers in... Read more »

TAT Hosts Amazing Thailand Health & Wellness Trade Meet 2025

Bangkok, 28 April 2025 – The Tourism Authority of Thailand (TAT) successfully hosted the Amazing Thailand Health & Wellness Trade Meet 2025, welcoming 100 international buyers to Bangkok for a one-day showcase... Read more »

Thailand expands into Middle East Market highlighting luxury and wellness tourism at Arabian Travel Market 2025

Dubai, 29 April 2025 – The Tourism Authority of Thailand (TAT) marks its 25th year at the Arabian Travel Market (ATM), held from 28 April to 1 May 2025. As part of... Read more »

Thai PM Paetongtarn Shinawatra Unveils Sustainable Tourism Vision at ITB Berlin 2025

Berlin, 6 March 2025 – Thailand’s Prime Minister, H.E. Ms. Paetongtarn Shinawatra, presented a bold vision for sustainable, high-value tourism at the Amazing Thailand Networking Event at ITB Berlin 2025. She also... Read more »