Amazing Thailand Passport Privileges 2025 launches with expanded travel rewards for international visitors

Bangkok, 17 October 2025 – The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, together with key partners from the public and private sectors, today launched the Amazing... Read more »

TAT launches new TVC – Unforgettable Experience: Healing is the New Luxury

Bangkok, 10 October 2025 – The Tourism Authority of Thailand (TAT) has launched its new global TVC campaign, “Unforgettable Experience: Healing is the New Luxury”, inspiring travellers to discover Thailand as a... Read more »

Thailand launches Nihao Month marking 50 years of Thai–Chinese friendship

Bangkok, 24 September 2025 – The Tourism Authority of Thailand (TAT) has officially launched the “Nihao Month” campaign, rolling out cultural, digital and promotional initiatives to spark Chinese travel during the peak... Read more »

Thailand Launches ‘Green Tourism Collections’to Align with EU Standards and Drive National Sustainability Agenda

Bangkok, 29 July 2025 – The Tourism Authority of Thailand (TAT) has launched the Thailand Green Tourism Collections, a flagship initiative under the Thailand Green Tourism for Sustainability programme. Featuring 20 sustainable... Read more »

TAT Launches Coral College Project to Promote Safe and Sustainable Marine Tourism

Phuket, 25 July 2025 – The Tourism Authority of Thailand (TAT) has launched the Coral College project, a bilingual e-learning platform that introduces visitors to marine safety, environmental awareness, and responsible tourism... Read more »

Thailand Launches “The New Thailand” Vision to Redefine Tourism in 2026

Bangkok, 21 July 2025 – The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, has unveiled its 2026 strategy under the theme “Value is the New Volume”—ushering in... Read more »

“Workation Paradise Throughout Thailand Season 3” Launches with Exclusive Perks

Bangkok, 9 July 2025 – The Tourism Authority of Thailand (TAT), in partnership with the digital platform Fastwork, has launched the Workation Paradise Throughout Thailand Season 3 campaign, offering a wide range... Read more »

TAT Launches ‘Be My Guest’ Campaign to Spotlight Thai Soft Power on Global Stage

Bangkok, 23 June 2025 – The Tourism Authority of Thailand (TAT) is set to launch the international Be My Guest campaign as part of the government’s flagship Amazing Thailand Grand Tourism and... Read more »

Thailand Launches Amazing Thailand Love Wins Festival to Mark Pride Month

Bangkok, 27 May 2025 – The Royal Thai Government today launched the “Amazing Thailand Love Wins Festival (Pride Month)”, a nationwide celebration taking place throughout June in honour of global Pride Month.... Read more »

TAT Launches “Grand Moment” Campaign to Elevate Domestic Tourism in 2025

Bangkok, 13 May 2025 – The Tourism Authority of Thailand (TAT) has launched Grand Moment, a domestic campaign under the national initiative Amazing Thailand Grand Tourism & Sports Year 2025. Centred on... Read more »