“Khao Gaeng” Thai Curry Rice Championship 2025 to spotlight Thailand’s culinary heritage

Bangkok, 22 September 2025 – The Tourism Authority of Thailand (TAT) and partners proudly present the “Khao Gaeng” Thai Curry Rice Championship 2025, taking place from 17 to 19 October at Phenix... Read more »

Chud Thai: A Timeless Invitation to Dress the Nation in Heritage

In a graceful campaign to honour Thai cultural identity, the Tourism Authority of Thailand (TAT) extends a warm invitation to Thai people everywhere to celebrate and express their national identity through the... Read more »

Thai Festival Mexico 2025 Celebrates 50 Years of Thai-Mexican Diplomatic Relations

Bangkok, 18 August 2025 – The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, in collaboration with the Royal Thai Embassy in Mexico City and key partners from... Read more »

Village to the World: Thai Communities Take the Global ESG Stage

Bangkok, 7 July 2025 – Village to the World #SustainableAgenda takes centre stage as the Tourism Authority of Thailand (TAT), in collaboration with the Stock Exchange of Thailand (SET) and private sector... Read more »

“Amazing Thailand Saneh Thai Gala Night” Solidifies Thailand’s Global Tourism Soft Power

Bangkok, 1 July 2025 – The Tourism Authority of Thailand (TAT) successfully spotlighted Thailand’s Soft Power to the world through a seamless blend of cultural richness, artistic creativity, and heartfelt hospitality at... Read more »

TAT Launches ‘Be My Guest’ Campaign to Spotlight Thai Soft Power on Global Stage

Bangkok, 23 June 2025 – The Tourism Authority of Thailand (TAT) is set to launch the international Be My Guest campaign as part of the government’s flagship Amazing Thailand Grand Tourism and... Read more »

TTM+ 2025 Champions Sustainability to Drive Thai Tourism Forward

Chiang Mai, 4 June 2025 – The Tourism Authority of Thailand (TAT) has officially launched Thailand Travel Mart Plus (TTM+) 2025, taking place from 4 to 6 June in Chiang Mai, with... Read more »

“Tout à fait Thaï 2025” Draws Over 10,000 Visitors in Paris and Strengthens Ties with French Travellers

Bangkok, 26 May 2025 – The Tourism Authority of Thailand (TAT) has concluded the “Tout à fait Thaï 2025” festival in Paris with resounding success. Held on 24–25 May at the Parc... Read more »

Muay Thai Serves Up Thrills as the Ultimate Contact Sport

Images of golden temples, stunning beaches, and bustling markets likely come to mind when you think of Thailand. Another gem that should top your list of experiences is Muay Thai, Thailand’s iconic... Read more »

TAT x Leicester City Spotlighted Thai Soft Power on the Global Sports Stage

Bangkok, 22 April 2025 – The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, in partnership with Leicester City Football Club (LCFC), staged a high-impact promotional event during... Read more »