TAT Launches ‘Be My Guest’ Campaign to Spotlight Thai Soft Power on Global Stage

Bangkok, 23 June 2025 – The Tourism Authority of Thailand (TAT) is set to launch the international Be My Guest campaign as part of the government’s flagship Amazing Thailand Grand Tourism and... Read more »

TTM+ 2025 Champions Sustainability to Drive Thai Tourism Forward

Chiang Mai, 4 June 2025 – The Tourism Authority of Thailand (TAT) has officially launched Thailand Travel Mart Plus (TTM+) 2025, taking place from 4 to 6 June in Chiang Mai, with... Read more »

“Tout à fait Thaï 2025” Draws Over 10,000 Visitors in Paris and Strengthens Ties with French Travellers

Bangkok, 26 May 2025 – The Tourism Authority of Thailand (TAT) has concluded the “Tout à fait Thaï 2025” festival in Paris with resounding success. Held on 24–25 May at the Parc... Read more »

Muay Thai Serves Up Thrills as the Ultimate Contact Sport

Images of golden temples, stunning beaches, and bustling markets likely come to mind when you think of Thailand. Another gem that should top your list of experiences is Muay Thai, Thailand’s iconic... Read more »

TAT x Leicester City Spotlighted Thai Soft Power on the Global Sports Stage

Bangkok, 22 April 2025 – The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, in partnership with Leicester City Football Club (LCFC), staged a high-impact promotional event during... Read more »

Thai PM Paetongtarn Shinawatra Unveils Sustainable Tourism Vision at ITB Berlin 2025

Berlin, 6 March 2025 – Thailand’s Prime Minister, H.E. Ms. Paetongtarn Shinawatra, presented a bold vision for sustainable, high-value tourism at the Amazing Thailand Networking Event at ITB Berlin 2025. She also... Read more »

17th World Wai Kru Muay Thai Ceremony in Ayutthaya on 16-17 March 2025

Bangkok, 11 March 2025 – The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, invites travellers to experience the 17th World Wai Kru Muay Thai Ceremony on 16-17... Read more »